You need to solve a problem or meet a challenge.
Working together, we will craft a clear and straightforward narrative that communicates:
your objectives
the current state of play
what happens next
your objectives
the current state of play
what happens next
You will use your narrative to drive target outcomes.
Every narrative answers some variation of what, why, how and when. Every story includes an element of education and a value proposition. The overall objective is always to facilitate discussion leading to action.
Pulling It All Together: EG Consults
Getting to a clear and simple narrative requires the ability to see both the forest and the trees. The amount of information to consider can be overwhelming and often, initially, we have limited knowledge of how different bits of information fit together. Pulling It All Together means that EG Consults will organize and structure information and in so doing develop our narrative. Through iterative sifting and analysis of information we converge on a structure that holds from various angles and for various viewpoints. Once the structure is solid, the narrative can be tuned and focused. We know that we have been successful when we can:
Drill-down from the narrative to the underlying detail (top-down) and link each piece of the detail back to the narrative (bottom-up)
Easily explain and defend the rationale behind conclusions and decisions
Define metrics, both qualitative and quantitative, to evidence progress
Getting it Wrong Has Consequences
Communication efforts can fail in a number of ways. The narrative can be superficial and disconnected from the practical reality of the audience. Key details can be missing or not fully integrated. The audience can disengage from information overload or information without context.
For project related stories, the strategy of what and why can be disconnected from the how and when of execution. Plans are often complicated by resource constraints and timing issues. Project execution often has many threads and involves multiple teams. Any one of these threads can get lost in the weeks or go off in a misguided direction. Teams might lose sight of broad objectives and pursue goals within silos.
Inconsistency of information sources or discrepancy between detailed and high level views can create confusion and diminish credibility.
Work with EG Consults to Get It Right
EG Consults will work with you to clearly articulate objectives and strategy. This will ensure that everyone has the same expectations, preventing misunderstanding and reconciling potential conflicts before they become issues.
When we clearly state our objectives, then we know how to measure progress. Qualitative and quantitative metrics to evaluate progress provide a natural feedback loop that divest early warning on potential issues or concerns.
For project related efforts, EG Consults will work with you to integrate information from various teams and keep efforts aligned. EG Consults will tie on-going execution back to the strategic story and provide a pipeline of information to senior management, ensuring consistency of expectations and avoiding unpleasant surprises.